Here's how (and why) Nokia engages with the Windows Phone community

Nokia Dev Evening

Nokia is a massive visitor, there's no disputing that fact, just the manufacturer has been able to appoint with its community of consumers and developers successfully since joining Windows Phone (and prior to that too). Interacting with customers and the community in general, whether it be through social media or even hosting themed events, is an of import task but Nokia is one of those companies which is easy to arroyo, no affair who you are.

A rather detailed interview with Carla Eid, Global Head of Social Engagement and Advocacy, over on Nokia Conversations reveals the "7 super rules of engagement" that the teams under Eid follow:

We discover and get involved in relevant conversations.
We reward people who create amazing things with their Nokias by showcasing and amplifying their content.
We give people the opportunity to exam out the latest Nokia products through device trials.
We inspire our community to be creative with creative content and challenges on Instagram, Vine, Twitter, Facebook and Nokia Conversations.
We take members of the community to key events effectually the world such every bit MWC, Nokia World, CES and Social Media Calendar week.
We build real relationships through years of community management on social media, telephone, email and near importantly, one-to-one!
We provide our customs with access to Nokia employees, from R&D to Product Managers to Marketing.

It's incredibly of import Nokia takes the above approach when dealing with its community, simply considering feedback (both skilful and negative) is invaluable when interacting with consumers, every bit opposed to simply releasing product announcements and leaving no room for anyone to accept their say. Something that strikes us when attention events Nokia is present at is the enthusiasm employees have, every bit well as how approachable they are when dealing with consumers, the media (bloggers) or even developers.

Nokia Facebook
It's the little things.

As well as publishing announcements and general communications between both the company and the community, numerous projects have launched over the years, enabling the community to get involved and win some crawly prizes. Nokia even allows y'all to test drive a Lumia Windows Phone, just in example you'd like to brand your own mind upwards without focusing on reviews, communication and support from tertiary parties. Then you lot have the array of photography contests running, helping consumers get the almost out of their Windows Phone and its camera capabilities.

"We are more than personal, more giving and agreement. We dilate and showcase the best of their efforts and encourage budding talent. Building a customs takes fourth dimension, and we have relationships that go back as far as 8 years in the Nokia Connects community."

Looking to the future, Nokia Connects volition aim to have full advantage of new channels and ways to interact with the customs. With the purchase by Microsoft however in the air, we're certainly hoping this will exist something which moves across with the hardware division, should the deal eventually be finalised.

We strongly urge y'all to read the interview in full over on Nokia conversations. Have y'all approached Nokia in any style? If so, how was your experience?

Source: Nokia Conversations

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